7 Reasons to Not Mix Mid-Level Donors With Your Major Donor Program
By
Paul Martin
Although Mid-Level Donors resemble Major Donors in motivators and giving capacity, the programs need to separate plans and implementation.
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Show and Not Tell
By
Guest Contributor Jane Jeffries
For me, history class was always about memorizing names, places, and dates. I could tell you almost none of those facts now, but when I saw Hamilton, ...
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4 Ideas for How to Secure a Major Donor Meeting
By
Jeff Crabtree
If saying thank you is the only reason for a requested meeting with your major donor, please save your breath and their time. In most cases, their time is ...
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Elevate Your Fundraising Message: Make the Donor the Hero [Part 4 of 4]
By
Guest Contributor Brent Hafele
Series Note: Recently, I had the opportunity to observe the donor messaging of a small, community nonprofit in the Midwest. I noticed four common issues ...
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Elevate Your Fundraising Message: Emphasize the Urgent Need [Part 3 of 4]
By
Guest Contributor Brent Hafele
Series Note: Recently, I had the opportunity to observe the donor messaging of a small, community nonprofit in the Midwest. I noticed four common issues ...
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Elevate Your Fundraising Message: Focus on Impact [Part 2 of 4]
By
Guest Contributor Brent Hafele
Series Note: Recently, I had the opportunity to observe the donor messaging of a small, community nonprofit in the Midwest. I noticed four common issues ...
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Elevate Your Fundraising Message: Ratchet Up the Emotion [Part 1 of 4]
By
Guest Contributor Brent Hafele
Series Note: Recently, I had the opportunity to observe the donor messaging of a small, community nonprofit in the Midwest. I noticed four common issues ...
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A new study shows that donors are prepared to give generously during COVID-19. Are you prepared to ask?
By
Derric Bakker
This year marks my thirtieth year in fundraising. It hasn’t always been smooth sailing. Across three decades I have raised money through three recessions, ...
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Normalization is coming. Will you be ready?
By
Derric Bakker
In recent weeks you may have heard me talk about how we expect this COVID-19 crisis will unfold through three phases. The Acute phase, which we are still ...
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